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Do small businesses operating in an online environment implement data modeling? Or they take help of software such as QuickBooks for accounting, Jotform for form management, WooCommerce for their online store and their RDBMS taken care by itself. Which in turn means no need to start with data modeling before coming out with tables and columns.
Even so, is there a scope to get competitive advantage by taking recourse to data modeling for such small businesses.
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For a small business for stuffs like accounting, there might not be any competitive advantage to do data modelling. However, if the small business specializes in say creating software to mining industry for managing explosion, then they might model that data / program.
Visual data modeling/GUI-based data model layer puts the power of data modeling in everyone’s hands – lets business users define all the model details in an easy way.